Mark Phillips Motion Design
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Nike - Superrep - Groove

Mark Phillips is a London based Freelance Motion Graphics Designer . Experience in TV and Film. Cinema4D, Redshift, X-Particles and After Effects expert.

NIKE SUPERREP GROOVE

Client: Nike

Agency/Creative Direction: Breaks Agency

I crafted this piece alongside Breaks Agency for the release of Nike’s Superrep Surge trainer. The animations were to be rolled out in-store, on their social channels and online.

Everything about the Nike SuperRep Groove is designed to keep you comfortable while you step, twist and pivot your way through your workout. Soft foam cushioning and side overlays give you support to keep you going through all the 8-counts.

Nike wanted to communicate the individuality of each repetition through fluid reflections.